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Everyone’s suddenly gone quiet about generative AI

Now is the time to set standards and rules to avoid the many arguments that will ensue unless we get a grip over who owns what when it comes to AI, writes the editor-in-chief.

YouTube ad revenue surpasses $8bn even when ‘discounted’ on media plan

YouTube’s ad revenue increased 21% year on year to $8.09bn and shows little sign of slowdown.

Snap targets growth with SMEs

The company reported revenue growth of 21% in Q1, helped by 85% growth in smaller advertisers using the platform.

David Abraham: We still need the big creative idea

The Wonderhood co-founder and former Channel 4 CEO argued the industry has put too much focus on the technicality of media choices.

Podcast Special: The Future of Marketing with Bloomberg Media — Ep4: The magic of video

Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)

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Opinion

Hamid Habib

From the user interface of Silk Road to medical lessons from sailing, these innovations help us look beyond our immediate surroundings to improve our work.

Omar Oakes

The streaming giant’s decision to stop reporting subscriber numbers next year is proof that ad-free media for the masses was always going to be a blip, writes the editor-in-chief.

Ian Mc Grath

In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.

Data Snapshot

Data-led charts from across the UK media landscape

Find out more about the UK's most comprehensive aggregator of media data.

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